Does blogging help with search engine optimisation (SEO)? The short answer is yes, blogging will help your website gain more traction and search engine optimisation efforts. The more in-depth answer to the question is (ironically) what we will cover in this blog post!
Simply having a blog page on your website with a few blogs will not help SEO in any shape or form. But having a researched, maintained, and regularly updated blog section can help boost your SEO efforts and other aspects of your website. But how exactly? Here are our top 4 reasons we know blogs are beneficial for your website:
Aim at more keywords: Think about how you use search engines such as Google - do you type one word? Use it to find answers to questions? Blogs allow you to target more "long-tail keywords", such as questions for which people use the search engines to find answers, and will enable you to be much more specific in targeting these keywords.
Builds trust: Your blog content can make you stand out against your competitors and build that bridge between you and them. Use your blog content to answer questions or address the concerns of potential customers, and you will stand out from your competitors and show potential customers you are trustworthy.
Internal linking: Internal linking is a key component of SEO and helps search engine bots index your website and its content. Blogs allow for greater chances of linking to other parts of your website. This helps improve its overall indexability and click-through rates from website users, increasing the chances of conversion.
Backlinks: Backlinks are another key component of SEO, and it seems they are at least for nowhere to stay. Having great content on your website increases the chances of other websites linking back to them, creating authority which the likes of Google use as a ranking factor.
However, the most significant benefit of a blog is building that connection between your business and your audience. Social media also plays a vital role in this, but what if your customers are not on social media? Blogs allow you to show your customers or potential ones what you stand for, how easy you are to work with, and the benefits of working with you - all without being sales-focused!
There are three golden rules when it comes to using blogs to help with SEO, they are:
How do they fit into doing blog work? Well, think of it like this if you are looking to attract traffic to your new coffee shop and want to use the blogs to help drive more traffic and ultimately more sales. Do you think writing about sailing will aid with that target? You might get 100,000 more website hits over a year - but how many of them converted into a purchase from your online coffee store? Probably not many, we would guess. However, blogging about coffee-related can help you target coffee lovers looking for their next hit, increasing website traffic and helping boost your online sales if done right.
Keeping the three rules in mind should help you create content aimed at your target audience and help grow your business. So that you are not wasting resources on attracting visitors to your site for the sake of visitor numbers - and using it to create opportunities to create customers.
Here at E2E, we are experts in small businesses and how they operate and here to take the strain from your shoulders when it comes to getting an online presence that works for you. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online.
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