Does My Website Need a Blog?
As a small business owner, we know you are very busy people and fitting everything that needs to be done for your business and the last thing you need is another task to think about and maintain. However, you probably found this blog by Googling something along the lines of Does my website need a blog? As you might have read somewhere about the benefits of blogging or are looking for new ways to market your business website to attract new customers. In this blog, we are going to not only outline why small business websites should have a blog but the benefit of doing so and how to get started!
Does My Website Need a Blog?
It depends is probably one of the most overused terms in marketing, and it can be seen as a cop-out but for the most part, it is true, and it applies to the question of whether you should invest in a blog for your small business website. The benefits of adding blog posts to your website will be outlined below, but for those who just want a quickfire answer – then the answer is simple. If you want to build your brand, create trust between you and your customer base and drive more website traffic – which could all lead to additional revenue for your business, then yes you need to invest in a blog.
Why Your Website Should Have a Blog
There are lots of benefits of a well-maintained blog section with regular blogs being added to your website, but we have tried to narrow it down to the ones that stand out as being the most important to small business owners.
Attract Potential Customers
Search engines are not all about keywords but they do play a major part, but think about how search engines such as Google are used. When was the last time you just typed one word or a two word phrase into a search engine to find something? Most of using a series of words or use them to find answers to a question we have. Blog content allows you to really hone in on these types of searches, and if you have done lots of keyword research and know the kinds of questions that relate to your niche that are being used even better! Getting your website and your brand in front of these searchers who are active in looking for goods or services you are providing is a no brainer!
Become an Authority
When someone lands on your website chances are they don’t know you, never met you and may not have spoken to you yet. So how do they know you know what you are offering as a product or service is worthwhile? If you sell services how do they know you know what you are doing? Use your blog to not only let the world know your expertise through quality written blogs that address their concerns and answer their questions.
Drive Long-Term Results
Blogs are there to market your business 24 hours a day, 7 days a week and all year round – and if written well in line with a good content strategy they can drive impressive long term results for your business. As blog posts can give your website an SEO boost too they are beneficial as part of a strategy to help your website rank for more keywords than just the obvious ones, which again helps drive long term results for your business website.
Convert Traffic Into Leads
Social media can help drive leads, but 9/10 times these are from people who already know about your brand. Blog posts allow you to reach a wider audience and help convert more leads, why? Well, chances are they find your blog when looking for answers or your actual products/services – and as they are already looking for them half the job of converting them is already done! Adding strong calls to action to your blogs and internal links to a relevant blog post, product or service page is the best way to help drive those conversion rates up!
We have never met a business owner that does not want to drive more website traffic and increase their chances of converting more visitors into leads – and one sure way to aid with that is to add regular blog content to your website. How often? Well, that again depends on your business but we would say at least twice a month is a good start, but if you really want to stand out and give your business a big SEO boost then probably twice a week is needed if not more. However, as with everything digital marketing, it is better to publish quality over quantity – so if you cannot produce 2-3 strong, quality blog posts per week stick to an amount where you can do so comfortably or speak to us here at E2E where we can do it for you! We have a team of SEO and content experts on hand to help you with your blogging requirements!
Here at E2E, we are experts in small businesses and how they operate and here to take the strain from your shoulders when it comes to getting an online presence that works for you. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online.