How to Boost Website Traffic With a FAQs

Frequently asked question pages are often an afterthought for most website owners and nearly always underutilised in any meaningful way, which is a big mistake! FAQ pages are a goldmine for helping with SEO, content marketing and increasing your website traffic. Regardless of your type of business, be it a service business, eCommerce business, B2B or B2C – you should be utilising an FAQ page. If you want to know why then carry on reading as we will explain everything you need to know about how to create, use and make the best out of your FAQ page to help your website!

What Is an FAQ Page?

An FAQ page is the section of your website for many purposes. Its core purpose is to help you connect with your target audience and address any concerns or questions they may have. These can be questions that crop up from customers or ones you think are being asked in your industry. 

The perfect FAQ page comprises vital information related to your: 

• Products and services.
• Features and benefits.
• Shipping guidelines.
• Returns and refunds policies.
• Payment procedures. 
• Pricing details, and much more. 

What Are The Benefits To Having An FAQ Page

Frequently asked questions pages benefit your entire website and have enormous benefits for the customer journey. Some of the significant benefits include:

• Better customer experience
• Boost Your Search Engine Optimisation
• Improve site engagement time and conversion rate
• Become a trusted source of information in your niche
• Build trust between your business and your customers

To understand why they have these benefits, you must consider how your customers find your business online and their journey beyond just finding your website. 

Use FAQs Provide Informational Content 

For some time now, Google has been moving towards serving the best search engine results that answer the user’s intent, and as part of this, questions form a large amount of that. Almost every one of Google’s 8 billion searches per day will have a “people also ask” section in the results shown to the user regardless of their search input, and 14% of all Google searches are a direct question. 

Providing informational content that addresses the user’s intent is the best way to keep your website visitors engaged, and nothing drives SEO success like delivering relevant and contextual answers to the questions people are asking.  

Your FAQ page should contain relevant questions to your business but should never replace well-written content. For example, if you are repeatedly asked the same question, would a well-written blog piece on the subject be better than adding it to a FAQ? You can also boost your SEO efforts by using the FAQs to internally link or externally link to relevant content that could address the question more in-depth.

Tips for a Strong FAQ Page

The key to having a strong FAQ page is to ensure that it contains what it needs and keeps it relevant. Here are a few tips:

• Keep your questions and answers up to date. 
• Add commonly asked questions from your customers – not what you think they ask. 
• Add critical questions to do with products/services.
• Don’t overcomplicate your answers – and provide links for further information, such as a contact page. 
• Be consistent – don’t answer the same question two different ways. 
• Focus on a user-friendly structure and layout.

Another way to approach FAQs is not to have them all on one page but instead spread them out over your website. You can do this by having one main FAQ page, say for the high-level ones like delivery queries etc. and then include product/service level ones on the actual pages they relate to. This will not only help with SEO but also with your website usability for your customers. 

Summary

FAQs hold untapped potential for your website and offer you that additional level of connection between your customers and your business. The best part is that the hard part – the research is being done for you by your actual customers!   

Here at E2E, we are experts in small businesses and how they operate and here to take the strain from your shoulders when it comes to getting an online presence that works for you. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online.