Are images important? Should I add more photos to my website? Do I need to invest in graphics for my website? All very valid questions that small business owners ask when discussing website images. This blog will discuss everything you need to know about website images and why you need to take your time and put more effort into them than you might think.
Humans are visual beings - we respond more to visual elements such as videos, images, and graphics than any other part of a website. If your website is just full of large blocks of text, chances are most people will click away. Equally, if your images are not up to scratch, this could negatively affect how users perceive your website and business.
Stock images are a fantastic way to add imagery to your website if you do not have the budget for custom photography or a graphic designer to make custom images. However, they have drawbacks in that they are what they say on the tin - stock images, so they won't be personalised to your business, nor will they be unique - anyone can download and use them.
Images on your website should always be relevant to your business. In fact, any content, be it written, photos, videos or graphics, should always be relevant to your brand. For example, if you run a coffee shop - and have images of a joiner fitting shelves to a random house - you are leaving questions in the minds of any website visitor about what it is that your business does. When choosing an image, ensure that:
If you are conscious about what impact your images are having on your chances of ranking in the search engines, then here are a few more tips to consider:
Here at E2E, we are experts in small businesses and how they operate and here to take the strain from your shoulders when it comes to getting an online presence that works for you. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online.
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