Our Top Five Email Marketing Tips for Your Small Business!
Email marketing is a potent tool for small business owners to increase sales and build their brands. Doing it right is not easy, and getting it wrong can significantly impact your business, so how do you do email marketing right? This blog will outline our top 5 email marketing tips for your small business!
#1 Building Your Subscriber List
Building a subscriber list is the first task on your list. After all, there is no point in sending any emails with no subscribers! There is no such thing as an extensive enough subscriber list, so keep going even if you think it is going well and have enough! The best ways to build your subscriber database up are:
- Offer something in return for signing up, such as a free eBook or discount code.
- Offer value, something not available on your site or social media - something worth signing up for!
- Share snippets on social media of your emails to entice people to sign up.
However you choose to build your subscriber list up, ensure that you are entirely in line with GDPR rules - failure to do so can lead to some hefty fines!
#2 Make Emails Mobile Friendly
Research shows that we read our emails more from our mobile devices than any other, which means if your emails are not mobile-friendly, you will probably get deleted! Thankfully email marketing platforms such as MailChimp and Klyavio have solutions for this where you can preview the email before it is sent. It is essential to remember to keep images and blocks of text in mind as if you are reading it on mobile for the best results.
#3 Automation Is a Must
From a warm welcome to an abandoned cart, email automation is your friend! Automation helps you save time and effort by:
- Increasing conversion rates
- Improving efficiency
- Allowing you to scale easily
Automation does not have to mean less personalisation either. There are many ways to make your email marketing personalised that can also be done automatically, such as named discount codes using the customer's name, etc.
#4 Take A Break From Promoting
One of the biggest mistakes most business owners make is they think every interaction with their audience MUST be a sales pitch or a promotion. Email marketing can be an excellent opportunity to connect with your audience on anything related to your business. It could be a new blog post or local event that you are involved with. Do not make all emails about generating sales is the point; focus on nurturing a healthy relationship with your customers, and they will repay you with brand loyalty.
#5 Preparation Is Key
Fail to prepare, prepare to fail - probably said to you by someone at some point in your life. If not, let us be the first! Preparing what you will send in advance is less stressful and allows you to ensure that you have all your ducks in a row before you press send. Simple planning for significant events such as Black Friday or the festive period allows you to know what will be sent when it will be sent, and then you can get on with the running of your business knowing it's all in hand. If everything is left till the last minute, vital sales could be lost as you are already busy dealing with other aspects of your business.
Email Marketing Tips for Your Small Business
This blog is just the tip of the iceberg for email marketing but above is our top 5 ones we think all small business owners should be implementing. Email marketing can be of HUGE benefit to all business owners and more so for those that sell services and products online.
The crucial tips are keeping your emails on brand, not always be selling, and trying to automate where possible. If you need any assistance with your email marketing, speak to the team here at E2E!
The team here at E2E Studios hope you have found our blog helpful and that it has answered your questions! You can find more of our guides and how-to posts in our blog section .
Here at E2E, we are experts in small businesses and how they operate and here to take the strain from your shoulders when it comes to getting an online presence that works for you. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online. We offer services in Web Development , Web Design, SEO , Social Media , Content Creation and Graphics to name but a few!