Colour is a powerful tool in your toolbox - there are many positive and negative connotations with all colours. When it comes to branding, the colour can make or break a strong design.
The connotations and assumptions associated with colour is called “Colour Psychology” - these are both conscious and subconscious reactions to colours.
Here are some examples of brands that make use of colour psychology:
The all-mighty McDonalds brand
Not only is it a universally-recognised brand, the colours used in the brand are there to promote certain feelings and subconscious response to seeing the golden arches. Red is used in a lot of fast-food chains logos as red is considered to be the most appetising colour on the spectrum.
The golden arches are a bright yellow that has the assumption of being happy and energetic. The combination of red and yellow gives the feeling of fast food.
Have a look at the various fast-food chain logos and see if you can count how many have red in them!
Social Media Blues?
If you look at social media platforms such as LinkedIn, Twitter and Facebook do you notice the running theme of blue?
Blue is considered a corporate and trusting colour, the secondary effect of blue is the feeling of calm that comes with it. Social media platforms want you to trust them and their policies as well as use them for both personal and business purposes. Blue lends itself to both corporate and personal qualities.
If you look at popular brands - Samsung, Ford, Royal Bank of Scotland, Intel and Paypal to name a few - they all have blue in their logo.
Fun Fact about blue
A YouGov study suggests it is the world’s favourite colour , mutually preferred by 40% of males and 24% of females.
What do the colours in your branding say about you?
E2E Studios are specialists in web design and development, providing a range of digital solutions to suit any business. We are able to provide professional branding as well. Let ‘s catch up and see what solution is best for you.
The team here at E2E Studios hope you have found our blog helpful and that it has answered your questions! You can find more of our guides and how-to posts in our blog section .
Here at E2E, we are experts in small businesses and how they operate and here to take the strain from your shoulders when it comes to getting an online presence that works for you. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online.
How to Choose a Domain Name
How do you choose the perfect domain name for your business? With so much to consider we have written this blog post to help you do just that!
How and Why to Build Brand Awareness for Your Business
How and why do you need to be building a brand identity for your business regardless of its size! Read more here in the E2E blog today!