How important is website maintenance? Your website is more than just the digital landing page for your business. It is working 24 hours a day, seven days a week. Fifty-two weeks a year for your business and does more for the public face of your business than any other aspect. Keeping it running smoothly is a key to ensuring it not only runs smoothly but keeps working hard for your business. This blog will outline the benefits of a well-maintained website and what you need to do to keep it up to date.
Need reasons to justify why website maintenance is critical? Here are our top 6 reasons:
Combine those reasons, and you can see why website maintenance is so critical and less of a luxury and more of a must. All too often, we hear from website owners who need our help to repair the damage done by hackers or wonder why their site is not performing in the search engines, and one of the most common reasons comes down to how the site has been maintained.
Now that is a "how long is a piece of string" question! There are so many different types of websites that operate on a varying range of Content Management Systems or are built differently. For this blog, we will assume that your website runs on a Content Management System - such as WordPress.
Some even deeper maintenance tasks can be undertaken that can help with SEO and could be picked up on SEO audits, but these should only really be done if you know what you are doing and will be covered in later blogs from E2E Micro.
Running a business is hard. It takes lots of time, dedication and effort. Anything you can do to lighten your workload has to be a good thing, right? Outsourcing some of the most time consuming and technical tasks can be an excellent way to lighten your workload, and website maintenance is just one of those tasks. Outsourcing the maintenance of your website can free up time and resources that could be better spent doing other tasks for your business or your personal life.
It boils down to 2 things when considering hiring a professional, what do you value more: the time or the cost and if you have the knowledge and skills to do what's needed. Hiring a professional frees up time and lets you know your website is in safe hands and all the tasks required will be completed on time and to the necessary level of expertise.
Here at E2E, we are experts in small businesses and how they operate and here to take the strain from your shoulders when it comes to getting an online presence that works for you. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online.
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