Having an online presence is no longer a luxury for any size or type of business; it has become a must-have. So as a small business owner, you might be thinking, how can I create a great online presence for my business? This blog will give you some helpful tips on how to get your business online and decipher the many options available to you when buying a website.
There are two main options for getting your business online with a website: the DIY option or hiring someone to do it for you. The route you should choose depends on how confident you are with technical aspects and what you want the desired outcome to look and perform like. Doing it yourself using a website builder such as WiX or Squarespace is good if you have zero budget. However, they do come with significant drawbacks. The desired outcome might not always put your business in the best possible light unless you are good with design. How well the website ranks in the search engines or performs at a visitor level will be significantly impaired.
The second option is to hire someone to do it, which can seem daunting, more so when you type into Google and see the vast range of prices that web design agencies offer. Hiring a website designer could cost you anywhere from £300 to £10,000 or more, depending on which route you choose. Prices vary greatly depending on who you speak to and what level of complexity is needed.
If you don't think you can afford a website designer or fancy your hand at attempting the design work yourself, you must first consider a few pros and cons. This will prevent any waste of your limited budgets on starting to do so - but not finish it.
There are many more than just the above that we have used to give you an idea of why website builders are not always the best option despite their initial attractiveness.
Even the smallest budgets on a website can be more beneficial when hiring a website designer than using a website builder. The website designer will bring experience and knowledge of making a website work for your business. Websites go beyond how they look - they also need to work, and that experience cannot be built into a website builder or by anyone who does not work in the trade.
If You Think a Good Website Is Expensive, You Should See the Cost for a Bad Website . - Dr Ralf Speth
For your investment, be it time or money, to be repaid, your website needs to be working hard for your business, harder than any member of staff. It needs to be competing against your competitors, driving sales, increasing the viability and building trust between you and your potential customers - all while working 24 hours a day, 7 days a week! If it is not designed right, it will not do any of that, and your digital presence could end up doing more harm for your business than good.
Here at E2E, we are a dedicated team of SEO experts, web designers, and web developers who know the pain points small business owners face when getting building a website for their business. We also know that small business owners do not have the same budgets as big businesses. That is why E2E was founded - to help the UK's micro and small business owners get their business online with a well-designed website that does not carry a hefty price tag.
Speak to us today if you are unsure about your options or need any assistance; we are the experts in helping small business owners get an online presence that works as hard as they do for their business. We can help you get the online presence you need to drive your business forward and generate new leads.
Here at E2E, we are experts in small businesses and how they operate and here to take the strain from your shoulders when it comes to getting an online presence that works for you. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online.
352A Buxton Road Stockport SK2 7BY