What Is Responsive Web Design?

What Is Responsive Web Design & Why Do I Need It? 

The mobile phone has opened up the world. It seems we now use them for everything from making calls, using built-in features such as calculators and keeping in touch with the world via the internet. Worldwide figures show that mobile phones make up about 50% of all website traffic on average. This figure looks pretty conservative as some of our clients see mobile phone traffic as high as 85-90% coming from mobile devices.

Why does this matter? Well, imagine if even at the lower end of that scale that 50% of your website users could not view your website? Chances are they would click away from your website and use one of your competitors, and this is why responsive website design is so important.

This blog post will outline what responsive web design is, why it is crucial and what you need to do to ensure that your website is ready to be used on mobile devices.

What is Responsive Website Design?

In the simplest terms, responsive web design is the process of ensuring that your website can be used on the varying sizes of devices that people now use to access the internet. Be this tablet, laptop, desktop or mobile device. 

A responsive website design uses a mix of adaptable grids and layouts and CSS coding. When users access your website from their laptop or mobile phone, the website automatically adapts to accommodate the required resolution, image size and scripting abilities. A responsive website design aims to provide the website with the ability to automatically respond to the user's viewing environment.

Why Is Responsive Design So Important?

Imagine owning a coffee shop and making your door so small that only 50% of your customers could fit through it. Chances are people wouldn't really stick around long enough to find out how good your coffee was and would just go elsewhere. The same is for websites with over 50% of internet usage conducted on mobile phones; if your website is hard to use or does not look good, you turn away 50% of your potential customers. 

Responsive website design allows you to avoid the major pitfalls that will turn visitors away from your website, such as:

  • Incorrect resizing of media or even text blocks
  • Inconvenient horizontal scrolling
  • Additional users zooming
  • Additional redirects
  • Separate websites for mobile devices and standard devices

Besides your end-user having a much more seamless website experience, there are also benefits beyond this that involve SEO. Google announced in 2019 that it would be moving to a mobile-first indexing system. This means that mobile-friendly websites could get an SEO boost and higher rankings over those not mobile-friendly. 

How to Monitor Your Website for Mobile-Responsiveness

Unless you own a version of every single mobile device and tablet personally - it is unlikely that you will be able to real-time test every page on your website against every screen size. Thankfully Google has the answer for that! So most web designers will implement as much of the needed changes, and websites will work with almost all devices. Still, to be sure, you can use Google Search Console and Google Mobile-Friendly testing tool.

If you add a new page or blog to your website and want to be sure it's mobile-friendly, use the Google Mobile-Friendly Testing tool, where it will flag any common issues it can spot. The second way is to get into the habit of checking the page experience report in Google search console. This gives you an overall view of users experience on your site, including mobile responsiveness and core web vitals. If you have a low traffic website, it is not always available, but make sure to use it when it is available. 

The team here at E2E Studios hope you have found our blog helpful and that it has answered your questions! You can find more of our guides and how-to posts in our  blog section .   


Here at E2E, we are experts in small businesses and how they operate and here to take the strain from your shoulders when it comes to getting an online presence that works for you. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online. 

E2E offer services in Web Development , Software Development, SEO , including Whitelabel Services.  Get in touch today via our contact page or Facebook , LinkedIn , Instagram or YouTube pages!