Why We Use Matomo

In the rapidly evolving digital landscape, guessing or assuming what happens when users land on your website is a luxury business cannot afford – an understanding based on real data is the only way you can make essential decisions. However, all web analytics tools are not created equal. Your choice of tool can profoundly shape the insights you gain, the relationships you cultivate with your users, and how your brand is perceived, not to mention land you in trouble with the law. That’s why we at E2E Studios decided to harness the power of Matomo – an open-source, privacy-conscious web analytics platform that provides deep insights without jeopardising our ethical commitments.

Throughout this blog post, we’ll take you on a journey exploring why we chose Matomo. We’ll examine its unwavering dedication to user privacy, impressive scope and precision of analytics, adaptability and customisation features, and nurturing community.

The Ethical Edge: Privacy-Focused Analytics

The digital world is an interconnected web of information, with user data often treated as a commodity. At E2E Studios, we believe in doing things differently. Our commitment to user privacy is non-negotiable in the era of data exploitation and privacy scandals. That’s precisely where Matomo comes in, offering an ethical edge that genuinely sets it apart.

Unlike many other popular web analytics tools, Matomo is designed with a deep respect for user privacy. Matomo allows us to better understand our users’ needs without infringing on their privacy rights. It does not sell or share user data with third parties, a significant divergence from industry norms. This feature allows us to ensure our analytics practices align with our ethical stance, strengthening our users’ trust in our brand.

Moreover, Matomo offers numerous privacy features, including anonymisation of IP addresses, no use of third-party cookies, and allowing users to opt out of tracking. These measures ensure we collect the essential data for business decisions while respecting our users’ privacy preferences.

In-Depth Analytics: Insights that Drive Decision-Making

The essence of analytics lies not in the sheer volume of data collected but in the quality of insights it can provide. With Matomo, E2E Studios gains access to a depth of data that drives our decision-making processes, enhancing our operational efficiency and strategic positioning.

Matomo stands out with its ability to provide granular and customisable analytics. Whether we want to know where our users are located, which pages they spend most of their time on, or what devices they are using, Matomo delivers. We can track and understand user behaviour in real-time, gain insights from e-commerce analytics, and even carry out content performance analytics.

Unlike many surface-level tools, Matomo provides real, actionable insights into our users’ journeys – from acquisition to conversion and retention. It presents the data in an easy-to-understand format, enabling us to make data-driven decisions that significantly impact our business growth and customer satisfaction.

Owning Your Data: Full Control and Flexibility

In the information age, data is a valuable asset. Yet, with most analytics platforms, the data generated often resides with the provider, creating potential security and access issues. With Matomo, E2E Studios enjoys full control and flexibility over our data – a distinct advantage in today’s digital ecosystem.

Matomo is a self-hosted solution, meaning the data we generate remains on our servers. We have complete control over how long we retain data, who we share it with, and how we use it to inform our strategies. This ownership protects us from unforeseen circumstances, such as provider shutdowns or data breaches on external servers.

Moreover, it allows us to customise our data collection to align with our specific needs and goals. With Matomo, we can set up custom variables, define our segments for analysis, and even track specific events or goals.

By providing complete control over our data, Matomo empowers us to create a tailored, secure, and efficient analytics strategy.

Easy Integration and Customisation

In today’s fast-paced digital environment, having an analytics tool that plays well with others is crucial. E2E Studios chose Matomo for its robust standalone features and impressive ability to integrate seamlessly with various platforms and offer a high level of customisation.

Matomo supports integration with over 100 content management systems, e-commerce platforms, and frameworks, including WordPress, Joomla, and Magento. This ability allows us to gather analytics from different platforms within a single dashboard, ensuring we comprehensively understand our digital footprint.

Further, the customisation options offered by Matomo are virtually endless. From developing custom dashboards highlighting the metrics we care about most to designing custom tracking codes for specific website events, Matomo allows us to design an analytics strategy that fits our unique business model.

Matomo’s open-source nature also means we can modify it to meet our unique needs. If we need a feature that doesn’t exist yet, we can build it ourselves or hire developers to do it for us.

Key Point: In an age of diverse digital tools, the ability of Matomo to easily integrate and customise ensures a smooth and tailored user experience.

Actionable Tip: Make the most of Matomo’s integrative capabilities by connecting them with your existing platforms. Experiment with its customisation features – develop a custom dashboard focusing on your most important metrics, create specific tracking codes, and don’t hesitate to extend Matomo with your plugins if necessary. Remember, Matomo is as powerful as you make it.

Excellent Support and Community

In technology, having a strong support system is not just beneficial. It’s crucial. At E2E Studios, we have found this support in Matomo’s dedicated team and its vibrant, active community.

Matomo’s support system is robust and quick to respond. Whether it’s a minor hiccup or a significant issue, we’ve found their team to be helpful and prompt in resolving our queries. Furthermore, Matomo offers comprehensive user guides and FAQs, ensuring that we have a wealth of knowledge at our fingertips whenever needed.

But it’s not just the official support that makes Matomo stand out. The Matomo community is a rich network of users and developers who are always willing to share their knowledge and experiences. This community has proven a valuable resource, offering practical advice, innovative solutions, and custom plugins to enhance the tool’s functionality.

Beyond being just a tool, Matomo is part of a larger ecosystem that fosters learning, collaboration, and growth. This support and community engagement make using Matomo an enriching experience.

Conclusion: Why Matomo Stands Out

Matomo carves its niche with a distinctive combination of powerful features in the competitive landscape of web analytics tools. For E2E Studios, Matomo is more than just an analytics tool. It’s a partner that aligns with our values, understands our needs, and evolves with our business.

Matomo’s unswerving dedication to privacy ensures we maintain a trusted relationship with our users. Its in-depth and customisable analytics offer us insights that drive our business strategies. The full control and flexibility we enjoy with Matomo enable us to manage our data securely and efficiently. The easy integration and customisation make Matomo a versatile tool that fits seamlessly into our technology stack. And finally, the excellent support and vibrant community turn the experience of using Matomo into a journey of learning and growth.

In a world where data has become central to business success, choosing the right analytics tool is pivotal. Matomo, with its robust capabilities, ethical approach to data, and supportive community, offers us insights and a path to intelligent growth.

Key Takeaways:

1. Matomo offers an ethical approach to analytics with a strong focus on privacy.
2. The platform provides in-depth, customisable analytics that can drive strategic decisions.
3. With Matomo, businesses can maintain complete control and flexibility over their data.
4. Matomo’s ease of integration and customisation ensures a smooth and tailored user experience.
5. The tool’s robust support and vibrant community provide an enriching user experience.
6. Choosing Matomo means choosing an analytics tool and a partner in your business growth.

Are you intrigued by Matomo’s possibilities but overwhelmed by the technical aspects? You’re not alone, and that’s where we come in. At E2E Studios, we specialise in helping agency owners and businesses leverage the power of Matomo. From initial setup to personalised configuration and continuous support, our experts ensure that Matomo fits seamlessly into your digital ecosystem. Together, we can transform raw data into valuable insights, empowering your decision-making and driving your business forward.

Don’t let the complexity hold you back. Let’s embark on this journey of ethical, in-depth analytics together. Get in touch with E2E Studios today, and let us help you unlock the full potential of Matomo for your business.