The internet is a wonderful and powerful tool for business owners, but it is also a vast expanse of websites fighting for consumers' attention. Conservative estimates of the number of websites live today on the world wide web put the figure at 1.8 billion websites, although this figure changes every second!
At E2E, we don't believe in selling snake oil, as in we will not sell you a pipe dream that once you have a website, the website traffic and sales will flow like milk and honey. To make your business stand out online, you need to put it to work!
This blog will cover the best ways to promote your website and your business online to make your website work as hard as you do for your business.
Paid advertising comes in many forms, such as social adverts, search engine PPC or even, to a certain extent, traditional advertising such as radio, tv and printed adverts.
There are many pros and cons to running paid advertising, but it isn't always the best route for some small business owners or the most cost-effective. Paid advertising only works when the ads are running, so the website traffic and promotions stop if you stop paying for them. On the flip side, they can be a quick way to get your brand in front of your target audience.
Social media can be a great way to advertise your business, but it can be hard to gain traction and organic results due to how the platforms work. Simply posting on social media will not benefit your business. The best results come from having a solid social strategy and implementing it.
The upsides are that social media platforms are free to use, so the return on investment can outstrip some other marketing efforts; the downside is that it requires a lot of effort and will not always work.
Search Engine Optimisation
SEO is a long-term investment, so it is not for you if you need quick results. However, if you want consistent and evergreen results, then SEO should be considered. SEO can deliver long term consistent results and place your business in front of the right people actively looking for your products or services.
SEO has three main approaches:
· Technical SEO
· On-site SEO
· Off-site SEO
To get the best results, you will need to address all three aspects, but just doing one should yield some results.
Content marketing is also tied in with SEO but can be run as a stand-alone marketing technique. Content marketing is blogging, but blogging with the end goal of bringing in more relevant traffic to your website.
Content marketing can be an effective form of marketing your business as it improves SEO, website traffic, and conversions and allows you to connect with your target audience much more than ads ever will. It allows your personality to shine through and show your audience that your business is a trusted source in your niche.
This blog should have given you a high-level overview of the best ways to market your new website to reach more customers. If you are buying a website and expecting it to do its own thing and give you a return on your investment, you probably shouldn't be buying one, and your budget would probably be better spent elsewhere. Owning a website that helps your business grow takes time and effort, but done right, it will pay you back tenfold, if not more!
E2E Studios are a dedicated team of small business specialists. We are a team of dedicated small business specialists who know precisely what it takes and have the tools, the skills and the passion for helping your business succeed online.
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