Data Privacy Policy

Last Modified: 15 April 2025

This Privacy Policy outlines how E2E Studios LTD ("we", "our", "us") collects, uses, and protects information related to the use of the E2E Wishlist Shopify app ("App"). By using the App, you agree to the practices described below.

1. Contact Details

If you have any questions about this policy or how your data is handled, please contact us:

  • Email: [email protected]
  • Postal: E2E Studios LTD, Brookfield House, Stockport, United Kingdom

2. How We Collect Your Information

  • When you install and use the E2E Wishlist app
  • When you communicate with us via email or support channels
  • When our App interacts with your Shopify store data

3. Information We Collect

  • Products and variants added to wishlists
  • Partial product data and metafields
  • Date/time products are added
  • Wishlist owner details
  • Shopify customer ID and store metadata (e.g. domain)

We only retain data as necessary and do not store sensitive personal data unless essential.

4. Use of Your Information

  • To provide wishlist and export functionality
  • To support and improve the App
  • To communicate updates if applicable
  • To comply with legal obligations

5. Cookies

Our app does not set cookies directly. Shopify may use cookies as part of its embedded framework.

6. Direct Marketing

We may email you about app updates or relevant products only where legally allowed. You may opt out at any time.

7. Data Retention

Data is retained only for as long as necessary. When no longer needed, data is securely erased or anonymised.

8. Data Sharing and Disclosure

We may share information with:

  • Internal E2E Studios staff
  • Third-party processors (e.g. hosting providers)
  • Authorities if legally required
  • Other businesses in the event of a merger or acquisition

9. International Data Transfers

Where data is transferred outside the UK/EEA, appropriate safeguards such as SCCs are used to ensure protection.

10. Security

We implement robust security practices to protect your data, but no internet transmission is 100% secure.

11. Your Rights

You have rights under data protection law to access, rectify, delete, or restrict your data. You may also object to processing or lodge a complaint. To exercise your rights, contact us at [email protected].

12. Changes to This Policy

Any changes will be posted on this page. Where significant, we may notify you via email or app notification.

13. Complaints

If you're unhappy with how your data has been handled, you may complain to:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk
Tel: +44 303 123 1113